As shown above, the scale also includes a neutral midpoint along the lines of “neither agree nor disagree”. They can choose answers that range from one extreme such as “extremely likely” or “strongly agree” to another, such as “extremely unlikely” or “strongly disagree”. Another example of Likert Scale frequency: Never, Almost Never, Neutral, Almost Every Time, Every Time.Likert Scale example for level of satisfaction: Highly Dissatisfied, Dissatisfied, Neutral, Satisfied, Highly Satisfied.Likert Scale example for agree/disagree survey: Strongly Disagree, Disagree, Neither Agree nor Disagree, Agree, Strongly Agree.Instead of using open-ended questions or simple yes or no responses, the Likert Scale is a 5 or 7-point scale that asks customers, visitors, or users how they feel about your product or service or brand in general.ħ point Likert Scale example: Customer Survey If you’ve ever participated in a customer satisfaction survey, you’ve probably come across the Likert Scale.Ī Likert Scale is a rating scale developed by an American social scientist Rensis Likert.
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